The Art of Dodging Questions

One of the more entertaining talks at the American Society of Trial Consultants meeting this month in Seattle was given by a Harvard Business School professor, Michael Norton. He showed that a likeable witness can persuade people simply by smiling confidently and talking eloquently about a topic, regardless of the substance of a message. Michael [...]

How Reptile and Rules of the Road approaches work

The Jury Expert asked me to respond to an academic study that found sad jurors are less likely to become angry and conversely, that angry jurors are less likely to feel sad. This is important because anger and empathy (related to sadness) drive juror decision-making and usually lead to larger verdicts. I used two case [...]